Compass Program

Business Compass

Pragmatic mentoring for business owners who want to grow without the BS.

No theory. No masterclasses. These are working sessions where we diagnose your company's blind spots and design concrete strategies to implement in the following days. If you don't have time for passivity, this program is for you.

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João Costa Fernandes a trabalhar com líderes

- Data

The ground you're competing on

78%

of organizations already use AI in at least one business function.

McKinsey, State of AI

26%

of companies extract tangible, scaled value from AI.

BCG, AI Radar

70%

of business transformations fail - almost always due to execution, not strategy.

McKinsey

- Context

Most companies still operate as if it were 2010.

In three years, AI rewrote business rules that had been stable for thirty. Revenue models, team structures, competitive moats, all being remade at the same time. Most owners see this. They feel behind. But they keep doing everything the same way: because they don't have time, don't know where to start, or cling to Instagram gurus selling certainty to people who need answers. The next few years will be a bloodbath for inefficient businesses. Not from lack of talent. From an excess of inertia.

- Fit

Sound familiar?

  • You have no real idea of your company's actual financial state, and you think the accountant will tell you.
  • You have a team but you can't evaluate it. You have no success criteria. People work based on feel.
  • You haven't raised your price in 3 years and don't know how to raise it without losing clients.
  • You work harder than ever but don't see proportional results.
  • You feel that if you stop, everything collapses.
  • You struggle to project ambition and growth dynamics into your team.

- Not for

This isn't for everyone. By design.

  • You're looking for masterclasses or theoretical content. There are free podcasts for that, including mine.
  • You want passive mentoring: listening without doing.
  • You don't have time to implement. If you don't have time, it doesn't make sense to invest.
  • You want someone to make decisions for you.
  • Your company doesn't have a team yet. It's still just you.
  • You bill less than 100K per year. It's still early. Work another 6 to 12 months and come back.

- Work

Depending on your challenges, we'll work on:

01

Sales and Commercial

Structure go-to-market strategy. Increase conversion, shorten sales cycle. Create revenue predictability.

02

Marketing and Positioning

Clarify value proposition. Define niches and segments. Build a consistent lead engine.

03

Price and Margin

Structure pricing so you stop being afraid to raise it. Analyse cost and margin per product. Prepare price increases without losing clients.

04

Team and Leadership

Define roles, responsibilities, KPIs. Evaluate performance with clear criteria. Promote, fire, reorganise with judgement.

05

Finance and Structure

Understand your real financial state: profit, cash flow, hidden costs. Adjust cost structure. Build realistic projections.

06

You as a Leader

Deal with day-to-day emotional challenges. Manage stress, pressure, the loneliness of the entrepreneur. Stop being an operator.

07

Technology and AI

Automate processes, but only the ones that are already efficient. AI applied to sales, marketing, operations. Tools that save hours, not hype.

08

Operations and Processes

Map what's eating time without creating value. Cut useless steps. Document the essentials so the company stops depending on your memory.

09

Internationalisation

Decide if leaving your home market makes sense, and when. Pick markets with judgement, not passion. Structure entry without burning cash.

- Process

It's not a sales funnel. It's a filter.

  1. 1

    Application

    You fill in a form with real context about you and your business. Not a contact form. An application.

  2. 2

    Conversation

    If it makes sense for both of us, we book 30 minutes. Not a sales call. An honest conversation to see if the timing is right.

  3. 3

    Decision

    I say no more often than I say yes. It only works if I genuinely believe I can help.

  4. 4

    Work

    Regular sessions focused on your real business. Between sessions: WhatsApp check-ins, calls when you face key decisions. It's not just the hour you pay for. It's continuous support.

"The question isn't whether you need help. The question is how long you've known you needed it and kept postponing."

Applications open. Limited number of clients.

Apply