João Costa Fernandes
Leading in the age of agents.
A founder today doesn't just lead people, they lead people and agents. I'll show you what I do every week to make it work, not what I read in a book.
Why this matters
You still work as if it were 2010.
The world has changed. Your methods haven't.
In three years, AI rewrote business rules that had been stable for thirty. Revenue models, roles, team structures, competitive moats. All being remade at the same time.
The next few years will be a bloodbath. Solid careers quietly replaced. Inefficient businesses disappearing without a sound. Not from lack of talent. From an excess of inertia.
The difference between those who reposition and those who fall behind isn't intelligence. It's decision.
Fronts
What I do.
Real work, with people who are actually doing it.
Entry point
Choose your entry point.
A 1-on-1 90-minute working session. €399, credited 100% toward the next program.
- In action
On the ground, with leaders and teams.
Why I do this
I'm not a professional mentor. That's exactly why this works.
I don't make a living from mentoring. I make a living running an AI company with people across 11 countries who count on me every day for hard decisions.
I do this because, when I started, I needed someone like me and couldn't find them. I found certified coaches, consultants with pretty slides and LinkedIn gurus. None had paid a salary on day 30. None had fired someone face to face. None had lost a client over their own mistake.
What I share isn't theory or motivation. It's frameworks I'm using this week, in my own company, to decide faster and adapt the business to what's coming. I mentor only a few people at a time, with accountability on both sides.
If you're looking for a motivator, I'm not your guy. If you're looking for someone who's been through what you're going through, we can talk.
Proof
Don't take my word for it. Ask the people who've worked with me.
Business owners, coordinators and directors who decided to stop waiting.
"My day is no longer just putting out fires. What changed the most was realising that much of what I did "because only I know how to do it" was fear of letting go. João pushes us, sometimes uncomfortably, and that is exactly why it works. To anyone hesitating, I say: don't wait for the right moment, it isn't coming."
"What changed the most was time, direction and following through on actions. Before, I would spend an eternity just analysing data and trying to anticipate scenarios, and I often ended up reacting to what had already happened. With João's guidance that flipped: today I know how to anticipate what comes next, I have a clearer path, and I actually see actions through to the end instead of letting them slip. It freed up real time for other tasks that were always dragging on. To anyone hesitating, I would say the gain is not just theory, you feel it day to day, in how you work and decide. By the way, this message was written by my own AI agent, I am testing it and it is going really well."
"The first time I heard about AI agents, I knew right away I needed one. After the session, I realised even more how much I had been missing it. In this session alone we saved 1800€, and it is going to make my life so much simpler, in my work, in managing teams and in managing my time. I am very, very happy."
Join the people who decided to move.
- Next step
The future doesn't wait. Neither should you.
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