João Costa Fernandes

- About

CEO. Author. Advisor. Practitioner.

In that order.

I'm CEO of DocDigitizer, an AI company that operates in 11 countries and surpassed €1M in annual revenue. Recognised by Gartner and Forrester as one of the most innovative in the world in intelligent document processing.

I've been EU Commission AI Advisor since 2016. I wrote 3 books on leadership and business: A Fórmula do Empreendedor Livre, O Caminho do Líder Superior, and The Invisible Architecture.

Before being a CEO, I was a programmer. I studied Computer Engineering at IST, where I learned to think in systems, logic and architecture - a technical foundation that still shapes how I make business decisions today. Later I finished The Lisbon MBA (Católica + Nova SBE) and got professional coaching certification. Before DocDigitizer I was CEO of NewHotel Software, and I worked at Microsoft and did an internship at the European Commission.

I created the A Tua Melhor Versão podcast (44+ episodes, 3 seasons) and co-founded Leadership Boost with Sílvia Pereira (1500+ leaders in the community, 300+ alumni from the in-person immersion).

I don't mentor because I have a passion for helping people. I do it because when I started leading companies, I needed someone to tell me the truth without sugarcoating it. Someone who had been where I was and could say: what you're doing doesn't work, and I know why. That person didn't exist. So I decided to be that person for others.

Outside of work I'm a singer, a traveller, and someone who believes life is too short to do things halfway.

- Timeline

Real path. Verifiable dates.

  1. 2014

    The Lisbon MBA (Católica + Nova SBE).

  2. 2015

    CEO of NewHotel Software.

  3. 2016

    Appointed EU Commission AI Advisor.

  4. 2017

    Founded DocDigitizer.

  5. 2025

    Published 3 books: Fórmula, Líder Superior, Invisible Architecture.

  6. 2026

    Launched Business Compass and Career Compass. Líder Superior Vol. II in writing.

- In the field

Real work, with real people.

- Where I studied and worked

IST
European Commission
Microsoft
The Lisbon MBA
DocDigitizer
Leadership Boost

- Credentials

I'm not a trainer. I'm this:

CEO of DocDigitizer (IDP, 11 countries, recognised by Gartner and Forrester)
EU Commission AI Advisor (since 2016)
Author of 3 books on leadership and business
1000+ hours of individual and group mentoring
44+ podcast episodes across 3 seasons
Co-founder of Leadership Boost (1500+ leaders in the community)