BOOKS · 4 PUBLISHED BOOKS
I wrote them as a working CEO, from the mistakes I made. They cover the business that does not move without you, leadership by habit, decisions you postpone and the startup where product and sales do not fit together. Choose yours in 30 seconds.
Speaker at AI Horizons Lisbon and bizSupply UPSIDE 2026
WHERE TO START
STILL DECIDING?
There are six patterns that sabotage competent leaders, and almost nobody sees them in themselves. The 6 Patterns ebook shows them and ends with a self-diagnosis. Read it first and choose your book with better judgement.
THE BOOKS
PT
Business owners and founders who feel their business does not work without them.
You work every day and the business stops when you stop. Often what you have is a job disguised as a business. The 3 Dimensions framework (Person, Company, Product) helps you separate what is tangled up, so the company stops depending only on you. 13 chapters and more than 30 exercises.
Not for you if: you do not have your own business yet.
PT
Leaders, managers and directors who feel they lead out of habit and want to understand why.
51 chapters written as mirrors. Each one shows a leadership habit that is hard to see from the inside. Instead of formulas, you get the mistakes I made, so you can recognise them sooner than I did.
Not for you if: you are looking for a five step method.
Next: Vol. II, if you already recognise the habits and keep putting them off.PT
Anyone who has read Vol. I, or has led for years, and wants to understand why they do not do what they already know they should.
If Vol. I was the mirror, Vol. II goes to the root: why you postpone the decision you know you have to make, why you do it yourself instead of trusting the team, why you hide in operations. Each chapter ends with an exercise.
Not for you if: you do not lead anyone yet.
Never read my books? Start with Vol. I.ENGLISH
Founders, CEOs and CTOs of early stage tech startups.
Most tech startups do not fail because of bad code. They fail because of misalignments between product, technology, sales and adoption that nobody discusses, because they are structural. The book maps that architecture.
Not for you if: you prefer reading in Portuguese. It is written in English.
WHO WRITES
I lead an AI company operating in 11 countries and have been an AI advisor to the European Commission since 2016. The books come from what I experience with my team: the decisions I postponed, the mistakes I repeated and what changed when I stopped repeating them. There is no magic recipe, and the books do not pretend there is. They go deep and ask you to practise, not just read.
BEFORE YOU CHOOSE
The one about the problem you have today. The diagram above helps you choose. If none fits, start with the free 6 Patterns ebook.
It helps, but it is not compulsory. Vol. II continues Vol. I and goes to the root of what it describes. If you have led for years, you can start with it.
Three are in Portuguese from Portugal. The Invisible Architecture is in English.
None promises five steps that solve everything. A Fórmula do Empreendedor Livre has a framework, the 3 Dimensions, and more than 30 exercises to apply to your business. O Caminho do Líder Superior has cases, mistakes and questions that make you look at how you work.
A Fórmula has more than 30. In Vol. II, each chapter ends with an exercise.
That is training for companies. Training for companies
FROM BOOK TO PRACTICE
You already read about leading better. The IA Primeiros Passos course is 90 minutes to watch at your own pace, for €14. When you want an agent working on your computer, the next step is IA Ignite.
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